Why we choose to be LOW TOX and why it’s important to us.

Low Tox. Healthier Hair. Conscious Choices.

At So You, “low tox” means safer, healthier haircare for both you and your stylist—at the salon and at home.

Many conventional salon products contain chemicals that can irritate the skin, disrupt hormones, or harm the environment. We believe beautiful hair should never come at that cost. That’s why we carefully select low tox products free from harmful ingredients.

Abbie’s Journey

After years of IVF and fertility challenges, I discovered how many everyday products—plastics (BPA), synthetic fragrances, phthalates, petroleum-based chemicals, pesticides, and PFAS—can disrupt the endocrine system. It was a turning point that reshaped my approach to life and haircare.

Using Sophic Haircare, designed with the female endocrine system in mind, allows me to confidently work every day without compromising my health—or that of my clients.

Every product we use at So You reflects this ethos: low tox, safe, and sustainable, supporting your wellbeing and our planet.

Discover our sustainable, low tox salon experience.